Decadence…

Quoted in this month's AMERICAN THEATRE magazine (on newsstands now):

And Long Wharf Theatre of Connecticut's associate artistic director, Eric Ting, wondered if the frequent emphasis on turning every play into an "event" is a wise or sustainable way to make theatre. "There is a decadence in this idea of 'events': It's like we're saying, 'You want to get a new play done? Get a name attached.' Events can't be the norm; we have to build a relationship with our audience over an entire year. It may be what we need to be asking is: How can we turn an entire season into an event?"